Conduco Consulting

"Conduco: To lead, draw together, to unite and combine."

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Leading and Mobilising Strategy

Delivering Operational & Financial Productivity

Communicating Strategy

Measuring & Managing Performance

Building Effective Leadership Teams

Strategic Planning Made Easy


News and media

Click here to read our latest article
'How do we best integrate a new team member?'
(The Times, 16 March 2006)
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Conduco guides and helps clients mobilise sustainable business strategy

Conduco is a consultancy and training company that helps clients build the internal capability to lead strategy and change successfully.

Research shows that about 70% of change strategies fail.

By building capability within our clients using leadership development, there is much greater participation and less resistance to change, leading to lower costs, especially costs of failure, and increased profitability.

The traditional approach adopted by organisations and consultants is to diagnose strategy or change or leadership as a problem.

In fact they are interdependent and need to be addressed systemically using systems thinking.

Our “MapMaker” product is a simplified and easy way to do this.

Conduco in the news

Conduco is regularly featured in a range of publications from the daily press to industry magazines and journals, click here to check out our latest articles.


tel: 01895 834994

Conduco Consulting | Conduco House
64 Middle Road Higher Denham
Buckinghamshire | UB9 5EQ | UK

The most important role of a leader is to mobilise resources, especially people, in pursuit of the organisations's strategic objectives.

The successful leader needs a style that fits with the organisation and its situation

Demist & Demystify
Just like trying to drive a car with iced up windows, if you can't see where you are going you are unlikely to get to your destination safely.

Likewise in organisations where there isn't a clear ethos, purpose and direction people feel confused and disoriented. This makes them disinclined to engage with a change initiative.

Think Outside-in
An organisation only exists as long as it is interdependent with its customer, shareholders, suppliers, employees and society at large. The moment it becomes dependent or independent of them it loses competitive advantage and begins to die.

To remain viable we must constantly scan and adapt to changes in our environment.

Everything is Connected
Having a clear view of what needs to be done, how it needs to be done, when and by whom is necessary but not sufficient. The people we lead have a right to expect the highest standards of planning.

A good plan is a set of interdependent and mutually supportive actions, aligned to an overall objective and strategy.

Map the System
Every organisation is a system made up of relationships between people. The role assigned to a person and their unencumbered freedom to act is the greatest clarification of relationship in the organisation. It spells out the nature and benefits of interdependencies.

Being clear and planning the roles and who takes responsibility for parts of the plan is mission critical.

Communicate & Engage
To mobilise a strategy everybody must not only know what is going on, but feel committed and a part of it.

This requires an approach that uses trusted relationships and gets the message to people in a way that fosters belief and credibility, whilst appealing at an emotional level.

Performance not Perception
In order to know if our strategy is effective we have to know if it is really working as expected. That means dealing on relevent facts. These should include lead as well as lag measures, non financial as well as financial measures.

Our performance cannot be judged on perceptions or relationships but only on performance and results.

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