Conduco Consulting

"Conduco: To lead, draw together, to unite and combine."

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Leading and Mobilising Strategy

Delivering Operational & Financial Productivity

Communicating Strategy

Measuring & Managing Performance

Building Effective Leadership Teams

Strategic Planning Made Easy

Our People - Barry Cook

Barry is a freelance coach and consultant specialising in the development of people to achieve their maximum potential.

He is first and foremost a coach and holds coaching qualifications for the Football Association and Athletics. He has designed and delivers coach development programmes accredited by UK Athletics the governing body of the sport.

He has expanded his coaching skills into business and higher education. Barry has broad range of interests beyond sport and business including being vice chair of the Enfield Voluntary Services Council.

He has spent part of his career working for BT as an internal consultant implementing major change programmes, specialising in the design and delivery of Management, Leadership and Coaching programmes, with a particular interest in management development using e-learning.

Barry has extensive experience in the implementation of large and small scale e-learning programmes in the corporate world and is currently researching the role of e-learning in Leadership development.

Barry has had a life long love of sport and he has been ranked amongst the top dozen UK veteran athletes at 800 metres and was awarded the outstanding veteran athlete of the year by his club for 2003 season. He regularly runs marathons, and in the 2003 London marathon completed the course in 3hours 13 minutes.

Barry is a compulsive learner and strongly believes in an ethos that values mind, body and spirit. He coaches people so that they draw on all three to achieve maximum potential. One former BT senior executive that Barry coached says:

“Barry is literally a life saver. After many years of trying to change my life style, I only succeeded when Barry became my coach. His approach is unfussy, yet sophisticated in getting people to reflect on what they are aiming to achieve. Most of all his approach focuses on the person not the process. I guess Barry’s approach is to get people to lead themselves.”

Barry’s belief is that to achieve your goal one should take small steps that create great leverage, then, hold the gain before going on to the next step. This means that a natural part of Coaching is to help the individual to sustain the gains they have made and avoid the regression so common with many fads.

All our people are experts in the Conduco MapMaker product, which is based around 7 tenets with a proven track record in transforming organisations.

tel: 01895 834994

Conduco Consulting | Conduco House
64 Middle Road Higher Denham
Buckinghamshire | UB9 5EQ | UK

The most important role of a leader is to mobilise resources, especially people, in pursuit of the organisations's strategic objectives.

The successful leader needs a style that fits with the organisation and its situation

Demist & Demystify
Just like trying to drive a car with iced up windows, if you can't see where you are going you are unlikely to get to your destination safely.

Likewise in organisations where there isn't a clear ethos, purpose and direction people feel confused and disoriented. This makes them disinclined to engage with a change initiative.

Think Outside-in
An organisation only exists as long as it is interdependent with its customer, shareholders, suppliers, employees and society at large. The moment it becomes dependent or independent of them it loses competitive advantage and begins to die.

To remain viable we must constantly scan and adapt to changes in our environment.

Everything is Connected
Having a clear view of what needs to be done, how it needs to be done, when and by whom is necessary but not sufficient. The people we lead have a right to expect the highest standards of planning.

A good plan is a set of interdependent and mutually supportive actions, aligned to an overall objective and strategy.

Map the System
Every organisation is a system made up of relationships between people. The role assigned to a person and their unencumbered freedom to act is the greatest clarification of relationship in the organisation. It spells out the nature and benefits of interdependencies.

Being clear and planning the roles and who takes responsibility for parts of the plan is mission critical.

Communicate & Engage
To mobilise a strategy everybody must not only know what is going on, but feel committed and a part of it.

This requires an approach that uses trusted relationships and gets the message to people in a way that fosters belief and credibility, whilst appealing at an emotional level.

Performance not Perception
In order to know if our strategy is effective we have to know if it is really working as expected. That means dealing on relevent facts. These should include lead as well as lag measures, non financial as well as financial measures.

Our performance cannot be judged on perceptions or relationships but only on performance and results.

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